Late Season - Goals - Marketing - Appreciation Weeks

Post date: Feb 23, 2016 3:18:53 AM

2016 - 50% Appreciation Weeks

Appreciation Weeks for service professions and volunteers

The marketing tools for the traditional Appreciation Weeks are also available. We recommend that you publicize each promotion two weeks in advance to get the most effective results, however only promote one at a time so people are not waiting for their “week” to get their taxes done. Combining this promotion with your B2B deliveries can help improve the effectiveness of this promotion. The idea is to bring more people to your location, not to discount customers that are already coming to your office. So, personally visit local offices and/or businesses of the groups to whom you are marketing the HALF PRICE returns and take treats and flyers.

Recommended Appreciation Week dates for 2016

Feb 21st – Feb 27th Teacher, Coaches, & School Administration

Feb 28th – March 5th Police & Fire Department

March 6th – March 12th Healthcare

March 13th – March 19th Seniors

March 20th – March 26th Volunteers & Non- Profit

Promotions Beginning!!!

50% off last year’s price For NEW customers only & must show us proof of last year’s price. The new customer must be from a National Competitor (Jackson Hewitt/H&R Block). Posters and Banners are going up. Door Hangers have the promotion code on the coupon. You must make a copy of the customers last year’s invoice/price. They are not eligible for the 50% if they do not have proof. (Ask manager for details)

GOALS, GOALS, GOALS

Everyone’s Goals are very achievable. A majority of the offices if completing a few returns a day for the remainder of the season will hit their year-end goal. Nadeem, Dave and Karam will be going around this coming week and talk to all about how close you are to your goal. YES YOU’RE CLOSE!

What did you do to get one extra return?

P2P make sure you are finding locations with high foot traffic and talk to people.

B2B Follow up with neighboring businesses to see how to attract their customers.

Social Media postings letting potential customers know of current offers and promotions.

Church Send-A-Friend – Your Local Religious Organization can get customized Coupons to get to its members and the Organization will receive $50.